About Waypoint Black

We've lived this. Not just read about it in a book.

A partnership of operators who have founded, scaled and exited businesses of their own. Now we're the copilots we wish we'd had.

Who We Are

Operators who've sat in your chair, on both sides of the table.

What we are

Partners with 20+ years each of founding, scaling and exiting businesses
Operators with exits behind them, across SaaS, construction, healthtech and legal services
Hands-on: sleeves rolled up, inside the business, shoulder to shoulder with the leadership team

What we are not

Advisors or consultants who learnt about scaling from a classroom
Subject matter or industry experts. That's your job
Report writers who leave when the deck is delivered

Why Waypoint Black Exists

Built by a founder who lived the whole journey.

Waypoint Black was founded by Olly Andrews. He spent seven years in investment banking at Goldman Sachs, Credit Suisse and Nomura before founding a B2B SaaS company, which he spent the next fifteen years building: seven funding rounds, five of them equity, three acquisitions, and an exit in early 2025.

Seven rounds meant years of term sheets and board packs, and of investors promising value well beyond the cheque. Few delivered it. Like most founders, he filled the gaps himself, bringing in specialist advisors one function at a time. The advice was often good, but it was siloed, and nothing joined it up.

Throughout, he kept one discipline: documenting the journey. The mistakes, the lessons, the advice that worked and the advice that didn't. Around the ten year mark it became clear that this record had grown into a method. That method is now the SME Vector Framework: everything a scaling business needs to professionalise and de-risk, in one place.

He built Waypoint Black because he wishes it had existed when he was building his own business. The next founder gets it from day one, not in year fifteen.

More operator than advisor.
More copilot than consultant.

How We Work With People

Candid. Human. Alive. Sharp.

We say the thing other firms wrap in three paragraphs. We write and speak the way we would in the room, because we're going to be in the room. And when we make a claim, we can back it: the framework, the playbook, the page in the report.

Truth, kindly told More operator than advisor More copilot than consultant More signal than noise

The best way to understand how we work is to spend 90 minutes with us.

Just a straight conversation.